How much does Social Media Marketing cost?

A common misconception is that social media marketing is easy or shouldn’t cost much. This is because the campaigns happen on platforms that are free to the world and to which everyone has access. But that makes expertise all the more important. There are lots of folks wandering around these digital lands. We have the map to success.

Should my company be on all social media channels?

Yes and no. It comes down to what your business is, and what the appetite is for that business online. The most effective social media marketing is a targeted approach that spends wisely and efficiently. Our data will show where it makes the most sense for you to invest resources, whether that’s Facebook, Instagram, Pinterest, LinkedIn, or Snapchat.

Do I need to run paid ads on social media?

Yes. Finding organic social success is challenging not only because of the heavy competition, but because the reality is that all your competitors are spending money on marketing on their social platforms. In other words, the deck is stacked against you. These days, it’s a required cost of doing business. Don’t worry though. We’ll show you how to smartly spend your budget.

What should I post about on social media?

Anything and everything related to your business. The important thing is to not think about your social media as strictly a function for selling. Instead, it’s a digital representation of your brand.

How do I get more followers on social media?

There’s no secret formula to growing followers. It’s a combination of consistency, quality, and listening to your audience. We’ll help you understand your strengths and weaknesses and what people look for from your social presence.

How many times should I post a day or week on social media?

Your cadence is dependent on a bunch of different variables. You don’t want to overload your followers, but you want to have consistency of some sort. That consistency could manifest itself in different ways. It all comes down to your brand and your goals.

How do I get my business to go viral on social media?

There’s no secret to going viral. You will find success through quality content and, more importantly, a quality business product. When in doubt, think about the old mantra — if you build it, they will come.

IntelliTrans Supply Chain Visibility Solutions Allow You To Do More with Less

Why Invest in Supply Chain Visibility Solutions?

Lower Costs Across All Transportation Modes

Better visibility and proactive
AI automation can lower costs
5-10% and help manage inventory better.

Increase Workplace Efficiency

In a dwindling workforce, supply chain visibility improves productivity of existing employees up to 35%.

Streamline Operations & Costs of Shipments

Avoid expensive demurrage bills and improve the on-time deliveries of your shipments by as much as 20%.

The Importance of Modern Supply Chain Visibility Software Solutions

It’s been a hectic couple of years for shippers. With rising costs, a dwindling workforce, and increasingly complex processes, uncertainty in the supply chain can spell catastrophic issues for shippers and their customers. To maintain the highest level of service, shippers need to harness supply chain visibility. The IntelliTrans global supply chain control tower aggregates information from across industries, transportation modes, & competitors to offer a comprehensive perspective for shippers, including real-time visibility across the supply chain.

The Importance of Modern Supply Chain Visibility Software for Shipper Optimization

Supply Chain Visibility Predictive Analytics and Management

Supply Chain Visibility Predictive Analytics & Management

Our supply chain visibility software offers immense benefits for day-to-day management of supply chain operations and future shipment planning. Tracking in real-time, shippers can determine if, when, & where shipments went awry, intervening as soon as possible and improving the on-time deliveries of your shipments by as much as 20%. As your dataset grows, the global control tower lets you personalize data to anticipate trends most pertinent to your operations, improving your operational efficiency in both the short-term and long-term.

Harness Global Supply Chain Visibility Across Modalities

Accurate Transparency

Gain pinpoint visibility into all your assets, from rail to truck to barge & ocean.

Predict Challenges

Look ahead & prepare for future challenges before they affect your operations.

Forecast Shortages

Detect potential shortages of customers and react quickly before they’re upset.

Unmatched Visibility

IntelliTrans tracks approximately 40% of all rail traffic in North America.

Automate Actions

Reduce tedious, low value work and increase employee productivity up to 35%.

Minimize Demurrage

Be alerted if things sit too long and reduce demurrage costs up to 77%.

Supply Chain Visibility & Analytics FAQs

What is Supply Chain Visibility?

Supply chain visibility refers to the ability to view shipments across all aspects of the supply chain — from raw materials to the factory all the way through to the consumer. This includes full transparency across industries, such as energy, chemical, petroleum, and transportation modes, including rail, truck, intermodal, barge, and ocean shipments.

Why is Supply Chain Visibility Important for Shippers?

Using supply chain visibility, shippers can reduce costs, increase customer satisfaction, & eliminate workflow inefficiencies. Supply chain visibility allows shippers to identify abnormalities in their supply chain, detecting disruptions so they avoid them in the future & continuously increasing efficiency. Combined with pinpoint visibility of shipments, shippers gain a greater understanding of shipment processes & locations, leading to better communication with customers and reduced operational costs.

How Can Shippers Improve Supply Chain Visibility?

Shippers can improve supply chain visibility using a global supply chain control tower. Control towers are software systems that compile information to provide a comprehensive view of an organization’s supply chain. Leveraging data across industries and competitors, control towers offer holistic overviews of activity, keeping customers explicitly aware of shipments, analyzing shipment routes, & integrating data into cutting-edge analytics.

How Do Supply Chain Visibility and Analytics Work Together?

By providing a comprehensive dataset, supply chain visibility directly enables more accurate, effective analytics. Supply chain visibility gives shippers a real-time view of their shipments, including identification of likely disruptions, comparisons of truck and rail carrier performance, evaluations of railcar cycle times, recommendations for reducing waiting times and demurrage for any transportation mode, and views into how to optimize transportation cost per lane. Combining these insights, shippers leverage analytics to determine how to most efficiently conduct shipments in the future and continuously improve their processes.

How Does Better Supply Chain Visibility Improve the Planning Process?

The IntelliTrans global supply chain tower analyzes market trends and competitor performance to identify risks and potential mitigation steps before they affect your supply chain. This allows shippers to more effectively plan their logistics operations and gain a transparent view of the future of the supply chain. By offering transparent insights into market trends and detecting repetitive trouble spots, supply chain visibility lets you make essential changes now while simultaneously preparing to keep pace in the future.

How Did the Modern Supply Chain Come to Be?

by IntelliTrans | Aug 6, 2020 | Visibility

Here are eight key events that contributed to the creation of the modern-day supply chain.

Benefits of End-to-End Supply Chain Visibility

by IntelliTrans | Jul 23, 2020 | Visibility

If you’re supply chain management platform isn’t giving you end-to-end visibility, you’re missing out on some critical benefits and competitive advantages.

Thoughts on Visibility in the Supply Chain

by IntelliTrans | Mar 10, 2020 | Visibility

Supply chain visibility. Everyone in the transportation and logistics industry needs it. But there are many degrees of visibility in the marketplace. In-transit visibility, which is what is most commonly discussed and shows where goods are along the route from origin to destination, is only part of the picture.

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IntelliTrans Supply Chain Visibility Solutions Allow You To Do More with Less